I work with clients to define the optimal go-to-market strategy, whether it is a start-up with a brand-new product or service, or a mature company looking to expanding into new markets. Optimizing a business’s GTM model often requires evaluating a range of options, including various indirect and direct alternatives. I can trust on a network in different industries and geographies to help conducting a thorough market analysis, evaluate different route-to-market alternatives and seeking the most effective and efficient way to sell and service your customers.
With more than 20 years of experience in the IT channel, I can help you to create your ideal channel strategy, covering partner recruitment, training, channel planning, channel program development etc. I can help you in every step of your journey to give hands-on support, advise and new ideas for expansion. In addition, I am a firm believer of ecosystems, in which new types of partnerships play a vital role and for which new strategies need to be developed.
In a VUCA world, strategy matters more than ever. The essence of business strategy is being clear about what you’re trying to achieve: who you want to serve; why customers should buy your products or services; and how you should organise to deliver them most effectively. In short, the target market, the value proposition and the operating model. I will help by bringing structure, stimulation, analytical rigour and challenge to the process. In addition, I can support the adoption of the strategy and help putting metrics in place.
To help you to increase your sales performance, I will assess your sales strategy, process and people within your sales organization and will provide tangible, actionable recommendations in the field of sales enablement, pipeline management, customer acquisition, development and retention, strategic account management, sales planning and supporting tools. I take an outside-in look to identify solutions for increasing top-line sales, operational efficiency, profit margin, and dramatically improving the overall customer experience.
International business is exciting but establishing an international growth strategy requires cultural affinity and negotiating tactics. With my experience in managing international teams and cross-border projects, I can support you build cultural competency to ensure smooth operations and strategic alignment across different subsidiaries when doing business in Europe, Asia and Australia.
SMEs often look for a guide or a roadmap that can help them to understand and plan their first steps towards digital transformation. SMEs that can quickly adapt their approach to the changing environment significantly benefit by the acquisition and use of digital technologies that meets changing customer expectations. I can help you identifying your first steps into your digital journey.
I am an authentic, energetic and human-centric business leader with proven experience in strategy, business development, sales and marketing management in an international environment. I have multiple experiences in building strategic operations, programs and relationships resulting into outstanding business generation within the European and Global IT market.
With my enterpreneurial spirit, I am very much triggered by finding new ways and new methods to solve problem situations. I like helping teams and organisations to perform by providing clarity on direction, structure and process. I am able to adjust my 'flying altitude' at all times.
I am here for you
Tel +32 473 97 30 26
veerle.limbos@beyondvalue.eu
Thank you for your message!